Confirmed
Creative Direction - Art Direction - IllustrationOver a 2+ year partnership, I worked on adidas CONFIRMED from initial app launch through global rollout. I helped define a distinct visual language, shaping how CONFIRMED expresses itself within the wider adidas brand system. For the Golden Ticket, I was responsible for the illustration and visual development of the iconic symbol. Along the way, we energized the community through high-impact brand activations, shaped a next-generation membership ecosystem, and converted millions of users.