Stink Studios

Creep Fake

Creative Direction - Art Direction


Meet a vill(ai)nous version of yourself this Halloween. 
Creep Fake is a Stink Studios R&D project exploring the 
creative and technical possibilities of combined Gen-AI 
technologies.Those who dare use the experience, are invited 
to take a selfie before their evil twin introduces themselves.
They can then have a text chat with their Creep Fake before 
it suddenly bursts on screen with a jump-scare. Creep Fake 
was made with a unique blend of different AI technologies — 
our own Frankenstein’s monster. Starting with MidJourney, 
we generated hundreds of AI horror portraits before 
hand picking the most terrifying. We then used 
Replicate to pick up a random image from a bank of 
13 portraits and merge it with the user’s selfie to produce 
their final Creep Fake image.